Advertising in Video Games
In-game advertisement is becoming big business, and the upcoming Advertising in Games forum will discuss how to turn video games into rich marketing opportunities.
"For the first time, advertisers have real interest in the ability to stay with a prospective consumer as they are immersed in a game," said Christopher V. Sherman, executive director of The Game Initiative, organizers of the event. "The Advertising in Games Forum will provide attendees with real-world examples of the latest techniques."
Advertising in games is still for the most part an untapped market...but mark my words that won't last for long. With the phenomenal rate of growth in gaming industry over the past 2 - 3 years marketers from all sort of industries have their eyes on the game market. Video game advertising offers one advantage that some "traditional" forms of advertising do not... "stickiness". If you're able to get your message or product featured in a video game you can potentially be in front of the person who bought the game every day...for hours a day. If you advertise on TV, radio or in print your message may only be seen/heard once (if at all), whereas an ad in a video game could be seen hundreds, possibly thousands of times by a gamer. As gamers we've all been there - trying 50 times to get past one spot....
Personally I don't mind a little in game advertising, so long as it doesn't become excessive. When I see Gordon Freeman putting on a bio suit from The Gap and taking out his True Value crowbar to bash some monsters after his Honda space cruiser just crashed that's where I'll have to draw the line. Advertising in video games is ok, so long as it doesn't detract or interfere with the quality of the game or the level of game play.
The Advertising in Games forum will be held in New York City's Metropolitan Pavilion on April 14.
What do you think about advertising in video games?
"For the first time, advertisers have real interest in the ability to stay with a prospective consumer as they are immersed in a game," said Christopher V. Sherman, executive director of The Game Initiative, organizers of the event. "The Advertising in Games Forum will provide attendees with real-world examples of the latest techniques."
Advertising in games is still for the most part an untapped market...but mark my words that won't last for long. With the phenomenal rate of growth in gaming industry over the past 2 - 3 years marketers from all sort of industries have their eyes on the game market. Video game advertising offers one advantage that some "traditional" forms of advertising do not... "stickiness". If you're able to get your message or product featured in a video game you can potentially be in front of the person who bought the game every day...for hours a day. If you advertise on TV, radio or in print your message may only be seen/heard once (if at all), whereas an ad in a video game could be seen hundreds, possibly thousands of times by a gamer. As gamers we've all been there - trying 50 times to get past one spot....
Personally I don't mind a little in game advertising, so long as it doesn't become excessive. When I see Gordon Freeman putting on a bio suit from The Gap and taking out his True Value crowbar to bash some monsters after his Honda space cruiser just crashed that's where I'll have to draw the line. Advertising in video games is ok, so long as it doesn't detract or interfere with the quality of the game or the level of game play.
The Advertising in Games forum will be held in New York City's Metropolitan Pavilion on April 14.
What do you think about advertising in video games?
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